[INSERT: paragraph — hero angle only; do not overwrite the H1]

[INSERT: H1 — the page focus keyword, ~4–8 words. Optional: put the final 1–2 words in an accent span for the colour highlight.]

[INSERT: paragraph — ~47 words — hero angle only; do not overwrite the H1]

  • [INSERT: list item — short phrase]
  • [INSERT: list item — short phrase]
  • [INSERT: list item — short phrase]
[INSERT: alt text — 5 to 7 words]
[INSERT: short label]
[INSERT: short label — omit this pill if rating/years empty]
[INSERT: short label]
[INSERT: short label — omit this pill if rating/years empty]

[INSERT: paragraph — ~10 words]

[INSERT: section H2 — ~12 words]

[INSERT: paragraph — ~57 words]

[INSERT: paragraph — link every active service_page_N focus keyword to services/[INSERT: slug]/index.html]

[INSERT: alt text — 5 to 7 words]
[INSERT: caption — ~9 words]

[INSERT: paragraph]

[INSERT: section H2 — ~8 words]

[INSERT: paragraph — ~29 words]

[INSERT: paragraph]

[INSERT: section H2]

[INSERT: paragraph — ~19 words]

[INSERT: FAQ question verbatim]

[INSERT: paragraph — ~22 words]

[INSERT: alt text — 5 to 7 words]
[INSERT: caption — ~10 words]

[INSERT: paragraph]

[INSERT: section H2 — ~10 words]

[INSERT: paragraph — ~24 words]

[INSERT: paragraph — chrome CTA copy; About / FAQ / blog links here are not CONTEXTUAL]

[INSERT: section H2]

[INSERT: paragraph — ~12 words]

[INSERT: alt text — before this work] Before
[INSERT: alt text — after this work] After

[INSERT: section H2]

[areas-list]

[INSERT: alt text — 5 to 7 words]

[INSERT: section H2]

[INSERT: paragraph — ~21 words]

[INSERT: specific CTA label, e.g. "Request a free estimate"]